These acts of theft are protected by U.S. federal authorities, using the regulations of this policy, overwhelmingly rejected by the international community in the United Nations.
A U.S. federal panel ruled that the General Cigar Co. Inc. can continue using the name Cohiba, the trademark for its cigars registered in the United States.
This is the latest legal ruling in a close to 16-year battle with the Cuban national cigar enterprise over this trademark, the CubaDebate digital site reports.
The General Cigar Co, based in Richmond, Virginia, a subsidiary of Swedish Match AB, stated that the U.S. Trademark Trial and Appeal Board dismissed Cubatabaco’s petition asking it to cancel the company’s trademark.
The Board found that, given that U.S. courts have decreed that Cubatabaco cannot sell its cigars in the United States because of the blockade, it has no legal standing to challenge the use of the Cohiba trademark in the country.
General Cigar, CubaDebate continues, alleged that it has been selling its Dominican origin Cohiba cigars since the 1980’s, and received its first registration of this trademark in the U.S. in 1981.
Cohiba is the trademark of highest prestige in the cigar world, created in 1966. The Cuban brand acquired rapid fame after the trademark was registered in 1969.
In 1492, Cuba’s indigenous population knew of and used the tobacco plant, calling the rustic roll they smoked Cohiba.
The tobacco leaves used for rolling Cohiba cigars are the crème de la crème of the five best tobacco plantations of San Juan y Martínez and San Luis, in the western region of Pinar del Río.
Using similar pretexts, CubaDebate notes, U.S. federal courts have backed the theft of the Havana Club trademark of the famous Cuban rum by Bacardi, in another sovereign lack of recognition of trademarks, patents and copyrights. (PL)